Alter Ego Fabrications

Graphic Design
Typography
Branding
Research
Interactive Design
Project Overview
Alter Ego Fabrications was my senior project at Farmingdale State College. The goal was to create a business idea in every aspect expect actually make the business. The hypothetical business was created from the ground up starting with a problem and research and was developed over two semesters to create the final business model, showcase and prototype.
My Contributions
The entirety of what is shown was developed by myself, from the logo to brand guidelines to the marketing materials. All photography is free use or take by myself. The final prototype was also concieved and constructed by me.  
Alter Ego was created from the idea that many people are avid fans of popular culture and even attend various conventions such as comic-cons but are too scared of practicing the hobby of cosplay for a variety reasons. Whether it be time or money, Alter Ego was created to make peoples ambitions of cosplay possible by using their own ideas and creativity.

Research was conducted to make sure this business idea was a worthy one to pursue. The research was conducted by myself in a variety of ways. Interviews were conducted by various people thought to be the target audience and surveys were given out at the New York Comic con held in October of 2024.

The final project culminated in a showcase at Farmingdale State College were a protype cosplay was created along with various branding items. An Adobe express page is linked here with the whole journey and a branding guidelines book. Below is a photo from the showcase gallery.
Alter Ego
Adobe Express Page
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